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  <url>
    <loc>https://offkilter.studio/journal</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-19</lastmod>
  </url>
  <url>
    <loc>https://offkilter.studio/journal/journal/why-the-right-logo-idea-shows-up-early</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/8baeb459-4062-448c-89cf-3cfb1f5c022b/PlantCore-Sketches-Mockup.jpg</image:loc>
      <image:title>Journal - Why the right idea often shows up early - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://offkilter.studio/journal/why-changing-scenery-changes-the-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-26</lastmod>
  </url>
  <url>
    <loc>https://offkilter.studio/journal/why-experience-costs-more-and-why-thats-a-good-thing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-26</lastmod>
  </url>
  <url>
    <loc>https://offkilter.studio/journal/when-my-routine-broke-my-thinking-improved</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-26</lastmod>
  </url>
  <url>
    <loc>https://offkilter.studio/journal/what-making-a-ring-by-hand-reminded-me-about-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/7543f7ee-9ff7-421f-88ee-34e6d8a466c4/DSCF5973.jpg</image:loc>
      <image:title>Journal - What making a ring by hand reminded me about design</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://offkilter.studio/journal/making-space-for-the-work-that-matters</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-12</lastmod>
  </url>
  <url>
    <loc>https://offkilter.studio/journal/freelance-graphic-designer-long-term-client-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-09</lastmod>
  </url>
  <url>
    <loc>https://offkilter.studio/journal/website-refresh-freelance-graphic-designer-stirling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/b24f7288-e4ab-4f90-9c6a-74855f28a338/studio-off-kilter-graphic-designer-stirling-website-refresh.png</image:loc>
      <image:title>Journal - A small refresh, a quiet shift (and why it matters) - Studio Off Kilter has had a bit of a freshen up.</image:title>
      <image:caption>Should I have done it? Maybe. Was there something else I could’ve been doing? Probably. Is it finished? Not a chance. Does it look good? Yeah. I’m happy with it.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://offkilter.studio/journal/product-photography-central-scotland-apex-garden-rooms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/29c13245-26eb-4fbf-87ab-6b21188a57c1/Apex-After-02.jpg</image:loc>
      <image:title>Journal - Product Photography in Central Scotland – Shooting for Apex Garden Rooms - Why Good Photography Matters</image:title>
      <image:caption>Photography isn’t just about snapping a pic—it’s about control. Control over how a product is perceived, how it stands out, and how it sells. Lifestyle photography makes a space look aspirational—product photography locks in the details that justify the price tag. For Apex Garden Rooms, the mission was clear: Make their bespoke builds look as good in photos as they do in reality. Capture quality and craftsmanship—because nobody wants to spend money on something that looks subpar. In a competitive market like Central Scotland, standing out isn’t optional. It’s survival. Behind the Lens – The Apex Shoot Apex Garden Rooms delivers high-end, tailor-made spaces. My job? Make people feel like they have to own one. The Challenges (Because Nothing is Ever Simple) Lighting: Scottish weather is a rollercoaster—adjusting for it is an art form. Space limitations: Capturing the full layout of a room without distortion takes skill. Authenticity: Over-editing kills credibility—people want aspirational but believable images. I balanced natural and artificial lighting, found angles that enhanced depth, and used post-production tweaks to make every shot crisp, inviting, and high-end.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/1740667890322-UIMSHLFE55W4CYQEUNQA/Apex-Before-01.jpg</image:loc>
      <image:title>Journal - Product Photography in Central Scotland – Shooting for Apex Garden Rooms - Before</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/1740667890268-KG2IBWGK8OLONB79Y6MF/Apex-After-01.jpg</image:loc>
      <image:title>Journal - Product Photography in Central Scotland – Shooting for Apex Garden Rooms - After</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/1740668623889-AQ3HAQJ3YPVB1770CNE7/Apex-Before-03.jpg</image:loc>
      <image:title>Journal - Product Photography in Central Scotland – Shooting for Apex Garden Rooms - Before</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/1740670113552-8KMNI7PNWP7CB3AII0H5/Apex-After-03.jpg</image:loc>
      <image:title>Journal - Product Photography in Central Scotland – Shooting for Apex Garden Rooms - After</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://offkilter.studio/journal/website-design-stirling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/c8b25660-b766-4a74-90a7-20f2e0cca04a/KE-Website-Mockup.jpg</image:loc>
      <image:title>Journal - Website Design in Stirling: How Off Kilter Builds Sites That Work - The Importance of a Well Designed Website</image:title>
      <image:caption>A website is more than just a digital business card. It serves as the foundation of your brand’s online presence and plays a crucial role in attracting and converting visitors. Here’s why an effective website matters: First Impressions Matter. Visitors decide within seconds whether to stay or leave. User Experience Drives Conversions. A clutter free, intuitive design leads to higher engagement and bookings. SEO &amp; Visibility. A well optimised website helps your business rank higher in search results, bringing in more organic traffic. Trust &amp; Credibility. A professionally designed website signals authority and reliability to potential clients. When building websites, we ensure that every design choice aligns with these core principles, providing a seamless experience that turns visitors into customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/25b1e68a-42f5-4c9e-85f7-d1bc8fa1f8dd/KE-Website-Mockup-2.jpg</image:loc>
      <image:title>Journal - Website Design in Stirling: How Off Kilter Builds Sites That Work - The Build – Late Nights, Coffee, and Precision</image:title>
      <image:caption>Building the site involved meticulous planning, late night coding sessions, and a fair amount of caffeine. We focused on: Mobile Responsiveness. Ensuring an optimal experience on any device. Minimalist Design. Removing unnecessary clutter for a slick, professional look. The result? A website that works as hard as he does. Functional, polished, and ready to support his growing business.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://offkilter.studio/journal/graphic-designer-scotland-stand-out</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/807b8f22-f553-47ae-88a3-191c64fa2b99/Stand+The+Flock+Out3.png</image:loc>
      <image:title>Journal - Sick of Being Lost in the Herd? Time to Stand the Flock Out. - Freelancing is a funny old game. Some months, I’m juggling projects like a caffeinated octopus; other months, I’m staring at my inbox like it owes me money. But one thing has become crystal clear—long-term creative partnerships aren’t just good for business; they’re the key to truly impactful design. And that’s exactly what I’m looking for.</image:title>
      <image:caption>Why One-Off Projects Aren’t Enough Don’t get me wrong—one-off projects are great. I’ve designed logos, built websites, and shaped brand identities for businesses across various industries. But there’s a limit to what you can achieve in a single engagement. Real design impact comes from long-term collaboration. Think about it: branding isn’t just a logo. It’s how your business feels at every touchpoint. It’s how people remember you. That doesn’t happen overnight. The most successful brands have a cohesive, evolving visual identity—one that grows with them. That’s why I’m shifting my focus to working with businesses that want to go beyond a quick fix. I want to be more than just “the designer you hired once.” I want to be the creative partner who helps you stand out, stay relevant, and make an impact.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://offkilter.studio/journal/graphic-designer-stirling-long-term-partnerships</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-21</lastmod>
  </url>
  <url>
    <loc>https://offkilter.studio/journal/laying-the-groundwork-lifestyle-photography</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/f041873e-62b4-4686-8e07-46bc2ac48558/Kelsey+Photoshoot+291224+01+Edits-101.jpg</image:loc>
      <image:title>Journal - Laying the Groundwork: Kelsey Ewen Coaching - Gathering Insights for the Bigger Shoot</image:title>
      <image:caption>The proof-of-concept session wasn't just about taking a few photos; it was a chance to gather insights for the upcoming full-day shoot. We used this session to test ideas, see what worked, and determine what needed refinement. It's a critical step in ensuring the main shoot runs smoothly. The goal isn’t just to create good shots, but to maximise the efficiency of the day itself. This session allowed us to see which angles and poses resonated most, and it helped fine-tune the overall concept for the larger shoot. The result? We’re now better equipped to plan the full-day session, which will take place in a private gym where we’ll have more control over the environment and lighting. This gives us the opportunity to really hone in on the finer details, ensuring we capture everything to the highest possible standard. Proof-of-concept shoots are a staple in my process. These initial sessions might seem like a small part of a larger plan, but they’re invaluable for fine-tuning the overall direction. By running through concepts and testing ideas in real-world settings, we’re better prepared to maximise time, resources, and output during the main shoot. These shoots aren't just about getting a few shots for the portfolio—they help lay the groundwork for something bigger. They inform the overall vision and help establish a clearer direction. The images from the proof-of-concept session already serve as valuable promotional material for Kelsey Ewen Coaching, providing immediate content that aligns with the larger brand messaging. Why Lifestyle Photography Works for Me As a photographer, lifestyle shoots like this are where I feel truly comfortable. There's an organic, raw energy that comes with capturing people in real settings, doing what they love. It’s not about overly stylised images or perfect setups; it's about showing the natural flow of everyday life. In lifestyle photography, authenticity is key, and that's what I aim to capture with every shot. Lifestyle photography, especially in fitness environments, offers so much room for creativity. The interaction between light, movement, and personality is what draws me to it. You can capture so much emotion and connection through a single frame—something I believe adds real value to my client’s brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/bddfe559-da70-479a-89e3-f4d8e58f3c6a/Kelsey+Photoshoot+291224+01+Edits-90.jpg</image:loc>
      <image:title>Journal - Laying the Groundwork: Kelsey Ewen Coaching - The Value of Process in Photography</image:title>
      <image:caption>This whole process—from proof-of-concept shoot to full shoot—reinforces the value of planning, adaptability, and learning. Every shot taken, every test run, brings you closer to capturing the perfect moment. For me, this is where the magic of lifestyle photography lies—capturing real people in real moments, with authenticity and creativity at the forefront. As a photographer based in Scotland, I’m always looking to push the boundaries of what lifestyle photography can be. Whether it’s fitness, personal branding, or lifestyle in any other setting, I thrive on creating images that resonate with both the subject and their audience. If you’re looking for lifestyle photography that captures genuine moments, tell the story of your brand, and helps you connect with your audience, let’s chat.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://offkilter.studio/journal/let-get-in-the-spirit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/58f0d488-6020-45c5-a269-2bcdfee53759/Google+Review+Graphic.png</image:loc>
      <image:title>Journal - As 2024 winds down, the Out of Office is officially on. - In the Spirit of Giving</image:title>
      <image:caption>If you’ve enjoyed working with me this year, I’d be incredibly grateful if you could take a moment to leave a Google review. Your feedback means the world and helps keep the creative energy flowing into the new year.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://offkilter.studio/journal/merch-design-for-bqr-oakes-garage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/7d1fa61a-694b-4cf4-864b-bc56841b481d/BQR+x+Oakes+LINKEDIN1.png</image:loc>
      <image:title>Journal - Merch Design for BQR x Oakes Garage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/1728645138963-1QEBJH9DZPAAE1Q90TUQ/jimmy-oakes-1.jpg</image:loc>
      <image:title>Journal - Merch Design for BQR x Oakes Garage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/1728645138880-2MCZLQ1QNNUBUPTHK2MH/jimmy-oakes-2.jpg</image:loc>
      <image:title>Journal - Merch Design for BQR x Oakes Garage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/1728645193732-JTU64RCJ6NTLDOFU6CA4/back-studio-jimmy-oakes-garage-bqr-tee-front-1.jpg</image:loc>
      <image:title>Journal - Merch Design for BQR x Oakes Garage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/1728645193809-2IMYVQX5DBFV0ZGN7Z90/back2-studio-jimmy-oakes-garage-bqr-tee-front-1_1024x1024.jpg</image:loc>
      <image:title>Journal - Merch Design for BQR x Oakes Garage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/1728645194934-O19FRDSUGH7OOTEJRRSX/front-studio-jimmy-oakes-garage-bqr-tee-front-1.jpg</image:loc>
      <image:title>Journal - Merch Design for BQR x Oakes Garage</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://offkilter.studio/journal/promotional-graphics-for-sports</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/1727861841166-TN1O17Q9E6KGOHHGM1H0/Mark+Ewen+Fight+Week+Sep+24+V8.png</image:loc>
      <image:title>Journal - Design Secrets: The Art of Sports Promotion</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/1727861832395-HWU5WAU61TGQ63TNCWCO/Mark+Ewen+Fight+NIGHT+Sep+24+FINAL.png</image:loc>
      <image:title>Journal - Design Secrets: The Art of Sports Promotion</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://offkilter.studio/journal/balancing-business-creativity-munro-challenge</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-02</lastmod>
  </url>
  <url>
    <loc>https://offkilter.studio/journal/how-long-term-partnerships-fuel-great-design-promotional-graphic-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/1647330952111-PFRCSAAZI5RD5PPXP71A/Dribble-1.png</image:loc>
      <image:title>Journal - Design Secrets: Long-Term Partnerships Fuel Great Design</image:title>
      <image:caption>We kicked off our journey with them by developing a standout logo and brand identity. But this wasn’t just about putting together a design; it was about understanding their brand deeply and setting up a relationship based on trust and shared goals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/2306c807-bbdb-4512-8633-52db522921a0/CVB-Flyer-Mockup-Web.jpg</image:loc>
      <image:title>Journal - Design Secrets: Long-Term Partnerships Fuel Great Design - The end result?</image:title>
      <image:caption>Flyers that truly represent Central Vapour Blasting and help them stand out. This is the power of combining great design with a strong client relationship.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://offkilter.studio/journal/giving-back-to-unsplash-product-photography-scotland</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/c5136f96-9bb1-46b6-a1a9-450821e25b3c/Screenshot+2024-07-08+at+08.36.07.png</image:loc>
      <image:title>Journal - Behind the Scenes: My Journey with Unsplash - My Contribution and Success on Unsplash</image:title>
      <image:caption>Since setting aside time to upload my work, the response has been overwhelmingly positive. In just one week, three of my images have been featured on the Unsplash homepage, collectively amassing 680,988 views and 6,738 downloads. Not too shabby for only having 33 carefully curated photos in my portfolio!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/1720424669998-QYG4Q9WS0RVFLYXQWDOZ/andrew-mccormack-S2bKZylOTBo-unsplash.jpg</image:loc>
      <image:title>Journal - Behind the Scenes: My Journey with Unsplash</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/1720424684088-IJB7EL3PZF52OQ3RR5VA/andrew-mccormack-aJqsOpeY6_k-unsplash.jpg</image:loc>
      <image:title>Journal - Behind the Scenes: My Journey with Unsplash</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/1720424680837-4P9JF8ZNU9ZHTBG5BYE8/andrew-mccormack-vn84zYYtR3E-unsplash.jpg</image:loc>
      <image:title>Journal - Behind the Scenes: My Journey with Unsplash</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/1720424823634-0RB2ZIWHAMN974H9ZUEO/andrew-mccormack-1yveyi7NXC4-unsplash.jpg</image:loc>
      <image:title>Journal - Behind the Scenes: My Journey with Unsplash</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/1720424801700-ZFJ0NYYTCAYE1PBX0HBV/andrew-mccormack-fqPL9AryZWI-unsplash.jpg</image:loc>
      <image:title>Journal - Behind the Scenes: My Journey with Unsplash</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/1720424803685-Z76J7LSWGNRILVMT5PHU/andrew-mccormack-yWM_IlNAmsU-unsplash.jpg</image:loc>
      <image:title>Journal - Behind the Scenes: My Journey with Unsplash</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://offkilter.studio/journal/graphic-design-roi-branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/1709815613018-9Z8UQFBVT6A91ARNXH0M/ROI+Of+Branding+Article.png</image:loc>
      <image:title>Journal - Design Secrets: Exploring the ROI of Branding</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://offkilter.studio/journal/central-scotland-graphic-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/1708004356444-NVS9X2V07EUL3NVTU919/New-Headshot-V1-Feb-WEB2.jpg</image:loc>
      <image:title>Journal - Behind The Scenes: A New Era of Studio Off Kilter</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://offkilter.studio/journal/graphic-design-scotland-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-23</lastmod>
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      <image:title>Journal - Now Taking on New Graphic Design Clients for 2024</image:title>
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  <url>
    <loc>https://offkilter.studio/journal/graphic-design-scotland-2023-review</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/c9e151ed-e994-4e80-8018-c9614575ae2f/Reflections+on+2023+Journal.png</image:loc>
      <image:title>Journal - Behind the Scenes: Reflections on 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/ab72d29f-384c-4053-bb91-07189a977368/Launch+Billboard+%281+of+1%29.jpg</image:loc>
      <image:title>Journal - Behind the Scenes: Reflections on 2023</image:title>
      <image:caption />
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      <image:title>Journal - Behind the Scenes: Reflections on 2023</image:title>
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      <image:title>Journal - Behind the Scenes: Reflections on 2023</image:title>
      <image:caption>If you'd like to help us out right at the end of the year, it would be greatly appreciated if you could take a moment to leave a Google review. Your feedback and testimonials are invaluable, and they help us continue providing exceptional design services.</image:caption>
    </image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://offkilter.studio/journal/family-creativity-balancing-chaos-design</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://offkilter.studio/journal/graphic-design-meets-pict-moda</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-20</lastmod>
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      <image:title>Journal - Behind The Scenes: From Pencil to T-Shirt</image:title>
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      <image:title>Journal - Behind The Scenes: From Pencil to T-Shirt</image:title>
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      <image:title>Journal - Behind The Scenes: From Pencil to T-Shirt</image:title>
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      <image:title>Journal - Behind The Scenes: From Pencil to T-Shirt</image:title>
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    <loc>https://offkilter.studio/journal/design-secrets-the-hidden-costs-of-cheap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-20</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://offkilter.studio/journal/branding-is-a-waste-of-money</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-20</lastmod>
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      <image:title>Journal - Reality Check: Branding Is A Waste Of Money - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://offkilter.studio/journal/made-by-idle-hands-the-introduction</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-14</lastmod>
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      <image:caption>I'm not sure if introductions are necessary anymore but it can't hurt to see the face behind the brand, or can it?</image:caption>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/85c1f3dd-1e43-48da-a8a4-f5e971d46b38/Now-Booking-New-Projects-April-and-Beyond.jpg</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://offkilter.studio/journal/idle-hands-digital-graphic-prints</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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      <image:title>Journal - Because Basic Art Prints Are for Basic People: The Idle Hands Print Shop</image:title>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-17</lastmod>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <loc>https://offkilter.studio/journal/category/Reality+Check</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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    <loc>https://offkilter.studio/journal/category/Behind+the+Scenes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://offkilter.studio/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-26</lastmod>
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  </url>
  <url>
    <loc>https://offkilter.studio/about</loc>
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    <priority>0.75</priority>
    <lastmod>2026-02-12</lastmod>
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    <loc>https://offkilter.studio/arran-footwear-branding</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/ecd732ee-02b5-42dc-be3d-951e51077e24/arran_footwear_showcase_Logos-04.png</image:loc>
      <image:title>Arran Footwear Branding</image:title>
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      <image:title>Arran Footwear Branding</image:title>
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      <image:title>Arran Footwear Branding</image:title>
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      <image:title>Arran Footwear Branding</image:title>
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      <image:title>Arran Footwear Branding</image:title>
    </image:image>
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    <lastmod>2024-07-15</lastmod>
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      <image:title>Central Vapour Blasting Branding</image:title>
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      <image:title>Central Vapour Blasting Branding</image:title>
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      <image:title>Central Vapour Blasting Branding</image:title>
    </image:image>
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      <image:title>Central Vapour Blasting Branding</image:title>
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      <image:title>Central Vapour Blasting Branding</image:title>
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      <image:title>Central Vapour Blasting Branding</image:title>
    </image:image>
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      <image:title>Central Vapour Blasting Branding</image:title>
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    <loc>https://offkilter.studio/idle-hands-print-shop</loc>
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    <priority>0.75</priority>
    <lastmod>2024-10-25</lastmod>
    <image:image>
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      <image:title>Idle Hands Print Shop</image:title>
    </image:image>
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      <image:title>Idle Hands Print Shop</image:title>
    </image:image>
    <image:image>
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      <image:title>Idle Hands Print Shop</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61517f6afe97ce2250532301/4ec8b50d-43ec-4b21-85fb-a84d190a2634/Off-Kilter-Alphabet-Numbers-Print-Pink-Green-Mockup-V1.jpg</image:loc>
      <image:title>Idle Hands Print Shop</image:title>
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  </url>
  <url>
    <loc>https://offkilter.studio/drift-branding</loc>
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