Marketing Material / Print Design
British Curling
Paralympic Recruitment Campaign
From Milano Cortina 2026 to the French Alps 2030, this campaign was built to recruit and evolve.
Campaign Built to Compete
When British Curling invited me in 2023 to design their Paralympic Recruitment campaign for the Winter Games Milano Cortina 2026, the brief was clear: build something that could recruit, inspire and hold together across multiple touchpoints.
Centred around the “Push Yourself” message, I developed a cohesive campaign framework spanning print and digital. From flyers and roller banners to supporting recruitment materials, the focus was on clarity and consistency. Not isolated designs, but a structured system built to carry one clear message with strength.
In late 2025, I was brought back to refresh the campaign for the 2030 French Alps Games. That return wasn’t about starting again, it was about evolution.
The 2030 direction builds directly on the foundations of the Milano Cortina campaign. Refined visuals. Sharper execution. An updated look that moves the programme forward while keeping the structure intact. Campaign design at this level isn’t about reinvention. It’s about building something strong enough to adapt.
Cut the Small Talk,
Let's Get to Work
I’d love to learn more about your company or idea and explore how I can help bring it to life. Tell me about your project in the form or If you’d prefer to email me instead, reach out to info@offkilter.studio
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