Journal

Welcome to our Journal where you can explore insights and ideas about graphic design in Stirling, Scotland. As a renowned graphic design agency located in Central Scotland, our experience working with clients across various industries has enabled us to provide quality services. This section covers topics such as the latest design trends, best practices, and case studies from our portfolio. Whether you're a local business owner or a design enthusiast, you'll find valuable information and inspiration here.

Andrew McCormack Andrew McCormack

Product Photography in Central Scotland – Shooting for Apex Garden Rooms

Great product photography isn’t just about taking pictures—it’s about making products irresistible. In this case study with Apex Garden Rooms, I break down the lifestyle and product photography process, show off before-and-after edits, and explain why high-quality visuals drive sales.

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Andrew McCormack Andrew McCormack

Website Design in Stirling: How Off Kilter Builds Sites That Work

Looking for expert website design in Stirling? Off Kilter Studio creates high-performing, user-friendly websites that help businesses grow. Check out our latest project for Kelsey Ewen Coaching and discover why a well-designed website is essential for success.

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Andrew McCormack Andrew McCormack

Sick of Being Lost in the Herd? Time to Stand the Flock Out.

Sick of blending in? It’s time to stand the flock out. I’m looking for long-term creative partnerships with businesses that want bold, impactful design that sets them apart. If you need a graphic designer in Scotland who brings more than just one-off visuals, let’s chat.

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Andrew McCormack Andrew McCormack

Shifting Focus: Building Partnerships, Not Projects

The past year’s been a whirlwind—odd jobs, short-term gigs, and surface-level projects. It was fine at first, but somewhere along the way, I realised I was chasing work, not building anything lasting. Then, the lightbulb hit: long-term collaborations. Partnerships, not projects.

It’s about digging in, rolling up my sleeves, and becoming part of the team. With a handful of regular clients, I can bring consistency, fresh ideas, and a deeper understanding of their brand. It’s not just work—it’s creative partnership.

Ready to build something bold? Let’s talk.

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Andrew McCormack Andrew McCormack

Laying the Groundwork: Kelsey Ewen Coaching

Over the holidays, I worked with Kelsey Ewen Coaching on a proof-of-concept shoot in a public gym, testing ideas and gathering insights ahead of a full-day private gym session. This initial shoot laid the groundwork for something bigger, helping us refine poses, angles, and concepts to ensure the main shoot delivers maximum impact. Lifestyle photography thrives on authenticity, and planning sessions like this are key to capturing genuine, high-quality moments.

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Andrew McCormack Andrew McCormack

As 2024 winds down, the Out of Office is officially on.

As 2024 winds down, the Out of Office is officially on. What a year! A big thanks to every client, old friends and new faces, for keeping Off Kilter alive. Your trust and creativity have made this year one to remember. Now it’s time to breathe, let the dust settle, and get in the spirit. 2025 is waiting, bigger, bolder, and full of unknowns—I can’t wait to dive in!

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Andrew McCormack Andrew McCormack

Merch Design for BQR x Oakes Garage

In this merch design project for BQR x Oakes Garage, I was tasked with capturing the spirit of a decade-long friendship between Josh and Jimmy Oakes. Blending their BMX roots with their love for motorsport, we created a bold, gritty design inspired by classic American car garage branding. This custom t-shirt marks not only their shared journey but also Jimmy’s first time in the UK. Check out the design process and see what’s in store for the future of this collaboration!

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Andrew McCormack Andrew McCormack

Design Secrets: The Art of Sports Promotion

In the fast-paced world of MMA, capturing the attention of fans is crucial, and promotional graphics play a vital role in this process. For Mark Ewen, a professional fighter in the PFL, I had the opportunity to create both Fight Week and Fight Night graphics that reflected his personality and the energy of the sport. Choosing a classic serif typeface allowed me to draw viewers in, creating a classy yet powerful aesthetic that contrasts with the typical use of bold, stylised oblique sans serif fonts often seen in sports graphics. Promotional materials don’t have to be mundane; with thoughtful design, they can tell a compelling story and enhance an athlete's brand. As we celebrate Mark's journey, I encourage fellow fighters and brands to embrace creativity in their promotional strategies.

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Andrew McCormack Andrew McCormack

Behind the Scenes: Balancing Business and the Outdoors

As I approach my 29th birthday, I’ve been reflecting on the journey so far and what lies ahead. Taking my business full-time has been an incredible experience—filled with challenges, growth, and a few too many hours in front of a screen. But with 30 on the horizon, I’ve realised it’s time to balance the scales. That’s why I’ve set myself a new challenge: to climb 30 Munros before I turn 30. This adventure isn’t just about bagging peaks; it’s about fuelling my creativity, finding inspiration in the outdoors, and bringing that fresh perspective back into my work. Ready to take your brand to new heights? Let’s create something extraordinary together.

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Andrew McCormack Andrew McCormack

Design Secrets: Long-Term Partnerships Fuel Great Design

At Off Kilter, we believe that exceptional design thrives on strong, lasting relationships with clients. Our ongoing collaboration with Central Vapour Blasting, which began in 2021, is a perfect example. From crafting their initial logo to designing their latest promotional flyers, our deep understanding of their brand has allowed us to create designs that truly resonate. Long-term partnerships like this not only enhance brand consistency but also streamline the design process, ensuring every project is impactful and aligned with our clients' evolving needs.

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Andrew McCormack Andrew McCormack

Behind the Scenes: My Journey with Unsplash

For years, I’ve relied on Unsplash to source stunning imagery for my design projects. Realising the immense value of this platform, I’ve started contributing my own work. In just one week, three of my images were featured, amassing 680,988 views and 6,738 downloads. This success underscores the impact of high-quality imagery, especially in product photography. If you're looking to elevate your brand with exceptional product photography in Scotland, let’s collaborate to create captivating images that stand out.

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Andrew McCormack Andrew McCormack

Design Secrets: Exploring the ROI of Branding

In the ever-evolving landscape of graphic design, unlocking the secrets of branding's Return on Investment (ROI) is akin to unearthing hidden treasures. From crafting compelling narratives to forging authentic connections, the journey of branding ROI unfolds as a testament to the transformative power of design. Join me as we delve into the nuanced steps that elevate brands from mere entities to enduring beacons of resonance and trust.

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Andrew McCormack Andrew McCormack

Behind The Scenes: A New Era of Studio Off Kilter

Studio Off Kilter embarks on an exciting new chapter, marking a significant milestone in the journey of graphic design excellence. With a decade of experience, I proudly announce the official launch of my freelance venture. Seeking a skilled Central Scotland graphic designer or know someone who is? Spread the word!

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Andrew McCormack Andrew McCormack

Now Taking on New Graphic Design Clients for 2024

Transform your brand with Studio Off Kilter's skilled Graphic Design services in Scotland for 2024! Specializing in Logo Design, Graphic Design, Brand Identity, and Creative Direction, we provide expert solutions tailored to elevate your brand. Limited availability—reserve your spot now for personalized and impactful design services. Stay tuned for updates and insights from our creative journey.

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Andrew McCormack Andrew McCormack

Behind the Scenes: Reflections on 2023

As 2023 winds down at Studio Off Kilter, I'm taking a short break from December 22nd to January 3rd but reachable by email. Notable collaborations included British Curling's Paralympic campaign and Pict Moda's creative freedom. In 2024, we're excited about more design challenges. If you've been part of our journey, thank you!

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Reality Check Andrew McCormack Reality Check Andrew McCormack

Reality Check: Chaos Fuels Creativity

In the realm of creativity, it's often the most unexpected moments of chaos that serve as the fertile ground for brilliant ideas. The hustle and bustle of family life, the cacophony of daily routines, and the juggling of responsibilities all have their place in the creative process.

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Design Secrets Andrew McCormack Design Secrets Andrew McCormack

Design Secrets: The Hidden Costs of Cheap

Thinking about diving into the world of business in Stirling? Before you do, consider the importance of investing in a quality logo. Cheap logos might seem tempting, but they often lack the uniqueness and personality your brand deserves. Off-the-shelf logos are like that one-size-fits-all t-shirt – generic and unlikely to make your business stand out.

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