Journal

Welcome to the Journal, a running collection of design notes, project stories and the things I’ve learned helping businesses across Stirling and Central Scotland sharpen up their branding. It’s part behind-the-scenes, part practical advice and part “here’s what actually works” in the world of graphic design.

If you’re looking for real examples, honest insight and a bit of creative inspiration for your own business, you’ll find plenty to scroll through.

Andrew McCormack Andrew McCormack

Now Taking on New Graphic Design Clients for 2024

Transform your brand with Studio Off Kilter's skilled Graphic Design services in Scotland for 2024! Specializing in Logo Design, Graphic Design, Brand Identity, and Creative Direction, we provide expert solutions tailored to elevate your brand. Limited availability—reserve your spot now for personalized and impactful design services. Stay tuned for updates and insights from our creative journey.

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Andrew McCormack Andrew McCormack

Behind the Scenes: Reflections on 2023

As 2023 winds down at Studio Off Kilter, I'm taking a short break from December 22nd to January 3rd but reachable by email. Notable collaborations included British Curling's Paralympic campaign and Pict Moda's creative freedom. In 2024, we're excited about more design challenges. If you've been part of our journey, thank you!

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Reality Check Andrew McCormack Reality Check Andrew McCormack

Reality Check: Chaos Fuels Creativity

In the realm of creativity, it's often the most unexpected moments of chaos that serve as the fertile ground for brilliant ideas. The hustle and bustle of family life, the cacophony of daily routines, and the juggling of responsibilities all have their place in the creative process.

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Design Secrets Andrew McCormack Design Secrets Andrew McCormack

Design Secrets: The Hidden Costs of Cheap

Thinking about diving into the world of business in Stirling? Before you do, consider the importance of investing in a quality logo. Cheap logos might seem tempting, but they often lack the uniqueness and personality your brand deserves. Off-the-shelf logos are like that one-size-fits-all t-shirt – generic and unlikely to make your business stand out.

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Andrew McCormack Andrew McCormack

Behind the Scenes: The Face of Studio Off Kilter

As a graphic designer based in Stirling, I've had the opportunity to work with a diverse range of clients, both in-house and freelance. Studio Off Kilter, my creative space, was established to collaborate with independent businesses that seek something different.

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Andrew McCormack Andrew McCormack

Are You Ready to be the Black Sheep?

Ready to be the black sheep? Studio Off Kilter is now open for logo and brand design projects for April and beyond. Whether you're a startup looking for a fresh identity or an established business in need of a rebrand, we've got you covered.

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Andrew McCormack Andrew McCormack

Because Basic Art Prints Are for Basic People: The Idle Hands Print Shop

Looking for exclusive, limited-edition digital fine art prints? Check out The Idle Hands Print Shop, where you'll find a collection of prints curated to satisfy even the most discerning of tastes. Art should be accessible to everyone, which is why they also offer digital downloadable prints. Explore The Idle Hands Print Shop and elevate your living space with unique art.

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Andrew McCormack Andrew McCormack

Graphic Design for LuNa Central CBD: A Branding Success Story in Stirling

I worked closely with the founders to understand their vision for the coffee shop and created a unique visual identity that stood out in the market. The final design was simple yet elegant, reflecting the brand's ethos and easily recognizable by customers. It was a pleasure to be a part of the success of this unique coffee shop in Stirling.

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