Graphic Design for LuNa Central CBD: A Branding Success Story in Stirling

If you're looking for a new coffee shop experience in Stirling, then LuNa Central CBD is the place to be. Nestled in the heart of the city, this coffee shop offers not only the best coffee in town, but also a wide range of CBD products, from oils to bath bombs and loose-leaf tea. As a graphic designer, my challenge was to create a brand identity for LuNa Central CBD that reflected the founders' vision and could stand out in the competitive coffee shop industry. In this article, I will share my journey of designing and developing the branding for LuNa Central CBD, and how it helped them become a successful business in Stirling.

The Branding Process:
My initial meeting with Lucy and Natalie helped me understand their vision for LuNa Central CBD. They wanted a branding that could reflect their knowledge of both coffee and CBD products. My first step was to research the coffee and CBD industry to get a clear understanding of the target audience and competition. After extensive research, I came up with a few design concepts that reflected the founders' vision and stood out in the market.

Using these concepts as a starting point, I refined the designs further, creating a unique visual identity for LuNa Central CBD that could be applied across various mediums, from coffee cups to posters and shop signage.

Outcome:
The final design for LuNa Central CBD was simple yet elegant, reflecting the founders' vision of a coffee shop that offered more than just great coffee. The branding had a high visual impact and could be easily recognized by customers. The process of designing and developing the branding for LuNa Central CBD was a great learning experience for me. Working closely with the founders, I was able to understand their vision and translate it into a visual identity that accurately reflected the brand's ethos. The challenge of creating a branding that could grow and expand was overcome by focusing on simplicity and elegance.

Overall, it was a pleasure working with LuNa Central CBD, and I am proud to have played a part in the success of this unique coffee shop in Stirling. If you are looking for a coffee shop that offers more than just great coffee, then LuNa Central CBD is the place to be.