Eydent Solutions is a consultancy focused on guiding organisations through transitions, helping them navigate challenges and implement effective strategies for growth. Founded by Michelle Cook, the consultancy is built on the principles of collaboration and support, empowering clients to achieve their goals with confidence.

I recently collaborated with Eydent Solutions to create a cohesive brand identity that reflects these values. A key element of the brand is the Celtic-style knot symbol, which subtly draws inspiration from the business name’s Scottish roots. This symbol represents interconnectedness and support, embodying the idea that her consultancy is the missing piece for clients, seamlessly tying their goals and aspirations together.

The final deliverables include a comprehensive logo pack, alternative configurations, comprehensive brand guidelines and business card designs, along with the tagline "Empowering Change, Inspiring Growth" to enhance brand messaging. This project has resulted in a strong visual identity for Eydent Solutions that Michelle can confidently leverage to connect with clients and showcase her expertise.