Brand Identity / Stationary / Social Content
Kelsey Ewen
Personal Trainer
I recently worked with a Stirling-based personal trainer, Kelsey Ewen, to develop a distinctive brand identity that would set his business apart in a crowded fitness market, especially in Scotland. Kelsey is passionate about helping people achieve their fitness goals, and I wanted to create a visual identity that conveyed his expertise, enthusiasm, and professionalism.
To achieve this, I designed a bold logomark that combined the initials "K" and "E" to represent movement and strength, and used a modern and timeless color palette and typography to build a cohesive brand identity. To ensure that the brand's aesthetic was consistent across all platforms, I also created a set of social media assets that were engaging, informative, and visually consistent.
“I'm absolutely delighted with Off Kilter's design services for my personal training brand! Working with them has been fantastic. Their professionalism, dedication to quality, and attention to detail are truly impressive. Off Kilter crafted an outstanding logo and brand identity, along with eye-catching social media graphics, that perfectly align with my vision. I couldn't be happier with the results!”
- Kelsey Ewen
Cut the Small Talk,
Let's Get to Work
I’d love to learn more about your company or idea and explore how I can help bring it to life. Tell me about your project in the form or If you’d prefer to email me instead, reach out to info@offkilter.studio
For more frequent updates and to see what we are up to:
Instagram / Dribbble / Linkedin