Journal
Welcome to the Journal, a running collection of design notes, project stories and the things I’ve learned helping businesses across Stirling and Central Scotland sharpen up their branding. It’s part behind-the-scenes, part practical advice and part “here’s what actually works” in the world of graphic design.
If you’re looking for real examples, honest insight and a bit of creative inspiration for your own business, you’ll find plenty to scroll through.
Reality Check: Branding Is A Waste Of Money
First, let's define branding. Branding is more than just a logo or a color scheme. It's the emotional connection that customers have with a company or a product. It's the perception people have of your business and the trust they have in your brand.
Behind the Scenes: The Face of Studio Off Kilter
As a graphic designer based in Stirling, I've had the opportunity to work with a diverse range of clients, both in-house and freelance. Studio Off Kilter, my creative space, was established to collaborate with independent businesses that seek something different.
Are You Ready to be the Black Sheep?
Ready to be the black sheep? Studio Off Kilter is now open for logo and brand design projects for April and beyond. Whether you're a startup looking for a fresh identity or an established business in need of a rebrand, we've got you covered.
Because Basic Art Prints Are for Basic People: The Idle Hands Print Shop
Looking for exclusive, limited-edition digital fine art prints? Check out The Idle Hands Print Shop, where you'll find a collection of prints curated to satisfy even the most discerning of tastes. Art should be accessible to everyone, which is why they also offer digital downloadable prints. Explore The Idle Hands Print Shop and elevate your living space with unique art.
Graphic Design for LuNa Central CBD: A Branding Success Story in Stirling
I worked closely with the founders to understand their vision for the coffee shop and created a unique visual identity that stood out in the market. The final design was simple yet elegant, reflecting the brand's ethos and easily recognizable by customers. It was a pleasure to be a part of the success of this unique coffee shop in Stirling.